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There is so much information out there. Here are 10 easy things that companies can do in 2023 to improve their website and increase user retention.
With the increasing use of mobile devices to access the internet, it's essential to ensure that your website is fully responsive and looks great on any device.
Make it easy for users to find what they're looking for on your website by having a clear navigation menu and search function. Ideally only show a 'hamburger' menu for smaller devices. Reduce clicks. Increase user experience.
Use high-quality images and videos to enhance the user experience and make your website more visually appealing.
Use design elements such as whitespace, contrasting colors, and clear headings to guide the user's eye and make important information more prominent.
Establish a consistent look and feel across your website to enhance brand recognition and trust.
Regularly post valuable and engaging content to your website to attract visitors and encourage them to return.
Encourage visitors to take specific actions, such as signing up for a newsletter or making a purchase, by using clear and prominent call-to-action buttons.
Use personalized recommendations and tailored content to make the user experience more relevant and engaging.
Use web analytics to track key performance indicators (KPIs) such as website traffic, bounce rate, and conversion rate, and use this data to make informed decisions about how to improve the website.
It's also worth mentioning that keeping the website up-to-date with latest design and tech trends, will give an additional boost to user retention and also the perceived trust of your the company.