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Many successful businesses will focus a lot of its efforts on reaching new clients. Initial interactions with customers will happen online, and as such a company's website is one of the most valuable resources that a business can leverage to stimulate growth. Conversions can happen quickly, so investing in a performant site that works for your business is more important now than ever before.
A vital component to a successful website is whether it is intuitive to use. It should be effortless for users to accomplish the goal they have when visiting your website - whether that is buying a product, getting in touch, requesting an estimate or something else. There are a few key factors that help a website to be intuitive.
This is one of the most important parts to a great user experience. Who will be visiting the website? What other sites do they visit? What are they expecting, and how far can you stray from their familiar website designs before making things difficult? Design for the people that will be using the site. Unfortunately, having a precise conceptualization of your users can be difficult.
UX research will help you understand pain points that visitors experience with different features. It can be helpful to use heatmaps and follow users' journey to see where issues occur and where people drop off.
When users visit your site, they will most likely be looking for a specific piece of information. Your website needs to help them find what they are looking for. The site navigation is key to helping users do this. Menus are vital because users will expect a logical flow that leads them to where they want to be.
One of the main themes that jumps out with intuitive design is simplicity in the copy. Explain early, with as few words as possible, what the company is all about and why you should continue reading. Keep it simple!