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Old Rayne Preschool was in need of a fresh start, including a new name and a complete rebranding. Their outdated website had been neglected for years. That's where MCT Web stepped in. We collaborated closely with their team to craft a new brand identity that not only aligned with their mission but also set them apart from other childcare providers.
During this transformation, we discovered that they were operating with limited email accounts. Given their charity status, we arranged and set-up a solution by providing them with complimentary Microsoft business accounts.
Our process was a blend of creativity and collaboration. We began with moodboards to set the tone, followed by wireframes and mockups to visualize the changes. This inclusive approach ensured that their entire team had a say in shaping the future of their business.
The Solution
Our design had to strike a balance, captivating parents while radiating a youthful, child-friendly charm. The color palette cleverly blended slightly subdued tones with their primary brand color. We opted for clean straight lines to achieve a polished look, while incorporating playful, animated shapes that would speak to the imaginations of children.
You may have a vision for a brilliant product or business. You could be looking for a pragmatic and proactive person to work in true partnership with you. Perhaps your business requires modernisation. Please get in touch. hello@mctweb.co.uk